Understanding your market is an essential part of the sales process.
This course will give delegates an understanding of the principles of market research and provide them with the skills and tools to carry out successful research.
The course will use a blend of informal lecture incorporating the latest academic theory and successful business illustrations, group discussion and practical exercises.

Anyone involved in market research or interested in developing market research skills will benefit from this course.
On completion of the training, participants will be able to:

  • Define the principles of market research
  • Understand the challenges associated with collecting information
  • Gather information effectively through various techniques
  • Create a market research plan
  • Demonstrate questioning and listening skills

  • The Role of Market Research
  • Types of Data
  • Types of Information
  • Ways to Research
  • Gathering and obtaining Information
  • Problems and issues to be addressed when collecting and using information
  • The Marketing Research Process and Plan
  • How to Obtain Information
  • Primary and Field Research
  • Surveys and Questionnaires


Recommended 1-day course – A maximum number of 12 delegates is recommended

This course can be tailored

  • to meet individual company requirements
  • within company premises
  • specifically to a group or team of staff
  • one to one with a senior manager